3D graphic with the word 'SALE' in pink and gray letters, with pink and gray brackets around the text.

CREATIVE DIRECTION & BRAND DESIGN

BRAND EVOLUTION

2015

Colorful text that says "Supportive!" with a yellow phrase "House of Art & Design" underneath.
A colorful logo with a yellow starburst background and a stylized turquoise letter 'S' in the center.

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2017

Colorful graphic with the words "Super Fine!" in large white letters on a turquoise background. A yellow square with a teal exclamation mark in the lower left corner. There is a small pink dot near the bottom right.
The image contains two squares; the left square is turquoise with a white letter 'S', and the right square is yellow with a turquoise exclamation mark.

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2019

A bold, artistic logo with the word 'VEXEL' written in black over a white background, with pink accents highlighting parts of the lettering.
A black-and-white diagram of a 4x4 matrix with a pink circle pointing to the cell at row 2, column 4.

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2020

A horizontal bar graph with a pink background, displaying grey bars of varying lengths and a gradient background from yellow at the top to pink at the bottom.
Silhouette of a person's head in profile against a pink and orange gradient background.

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2024

Bold text with the words 'SUPERFICIAL' in gray and 'ART FEAR' in pink.
3D graphic of the word 'SALE' with large black and pink letters, arranged with pink frames surrounding each letter on a black background.

2024 BRAND DESIGN

A stylized graphic with a central pink circle surrounded by black spiked rays, set against pink and white radiating stripes.
Poster for Superfine Art Fair, taking place from March 21 to 24, featuring 100 artists. The design includes radiating yellow and white lines with bold black and pink text.
Stylized eye with radiating lines and small circles, centered on a background with rays of light.
A pink circular speech bubble held by a person's hand with the text "We see art in your future". There are abstract black and pink shapes in the background.
A large sign outside a theater reads 'GET TICKETS, CHECK-IN/PRIORITY.' A woman with a face mask is standing nearby in front of a red building.
A poster for the Superfine Art Fair with the word 'ARTIST' in large letters being illuminated by rays of sunlight from a cloud above.
A poster for a Superfine Art Fair featuring a large white dollar sign with a pink cloud above it and the words 'SUPERFINE ART FAIR' below. The words 'SUPER', 'VIP', and 'CHARGED' are also prominently displayed.
A graphic poster with the word "CREW" in large font, surrounded by a beige background with black vertical lines resembling rain, and the words "SUPERFINE ART FAIR" in colorful letters at the bottom.
Poster for Press + Industry Superfine Art Fair featuring pink background, black cloud at the top, decorative swirls, and bold text.
Superfine SF ‘24 Hype Reel
Flyer for the Superfine Art Fair in San Francisco from March 21-24, featuring information on art collecting tips, a meet-and-greet with artist Camilla d'Errico, partners, and social media details.
List of artists and their locations, titled 'Meet Our Artists', with some names and places highlighted in pink and green, and a QR code in the bottom right corner.

TIMES SQUARE DIGITAL BILLBOARD

A young man in a blue suit sitting on a yellow armchair in a vibrant, decoratively patterned room with pink wallpaper, framed artwork, a tall plant with pink lilies, and retro decor including a large star-shaped light and glassware.

MERCHANDISE & PODCAST

Colorful word cloud with words 'Superfine', 'Merch', 'Art Fair', 'Shop' in different sizes and colors.
A colorful poster for the Superfine Art Fair featuring a stylized hand holding a pink glowing sphere. The poster contains various slogans in different fonts promoting art, including "Art Cures What Ails You," "We See Art in Your Future," "Buy more art!" and "Superfine Art is Real Art." The background has radial black and teal stripes extending from the sphere outward.
White t-shirt with a colorful graphic design promoting an art fair called Superfine Art Fair, featuring a hand holding a glowing orb with radiating lines, and various motivational phrases about art.
Design with the word 'SUPERFINE' at the top, an eye surrounded by pink and yellow lines in the center, and blue floral and wave patterns on a dark background.
Reusable tote bag with a graphic design featuring a dollar sign under a pink umbrella, pointing downwards, with the word SUPERFREAK in bold pink letters on a striped background.
Black baseball cap featuring colorful graphic designs: an eye with radiating lines, a stylized sun, and a lightning bolt.
Announcement poster for a comic book titled 'Superfine Superstars' with a pink cover and collage of images. It states the book is coming on September 24, with cover artist credits and a collaboration with Snap Collective.
Pink promotional poster for Superfine Art Fair featuring a lightning bolt with a pink and yellow S logo, listing collectible items like enamel pins.
Design for Superfine Art Fair collector enamel pin featuring a pink eye with yellow accents and the words "Superfine Art Fair".
People gathered around an art instructor discussing abstract paintings in an art class, with text reading "Artistic Business Plan".
🎧 “The Artist Business Plan” on Spotify
📓 Artist Business Plan Worksheet

THE SUPERFINE EXPERIENCE

Colorful poster with pink, yellow, and green background, titled 'Art Collecting PRO-TIP #2' in bold pink and purple text. It advises art buyers to stop at the packing station in booth MY43 to have purchased art wrapped before leaving.
A colorful sign with yellow and pink gradient background that gives art collecting tips. It advises looking for yellow art labels and mentions that artworks are under $1,000.
Colorful poster with advice for art collecting: 'Make two laps of the fair', noting favorite artists and their booths, and then revisiting those artists.
A colorful gradient background with the text 'Art Collecting PRO-TIP #3: Whether it's a print or an investment piece... Buy what you love!' and a small icon of a heart with an arrow through it.
Text graphic asking 'Got Art? Pack it Here' in pink and black, with a pink underline on 'Got Art?'.
A woman with sunglasses on her head, earrings, and a white blazer smiling while holding several brown packages, interacting with a man in a dark jacket who is holding small packages and reading a letter, in an indoor art gallery or exhibition space.
Four people in an art gallery looking at an artwork discussed by a man, with colorful paintings on the wall behind them, and some people wearing masks.
Four people engaged in a conversation at an art gallery, with colorful abstract paintings on the wall behind them.
Person wearing glasses, a black cap, and an orange shirt holding a colorful framed artwork in an art gallery. The background features various abstract and collage-style artworks on the white gallery wall.
Group of people viewing and discussing colorful abstract art pieces in an art gallery.
Two women observing colorful paintings and taking a photo in an art gallery, with other visitors in the background.
A man in a red shirt playing the saxophone at an art gallery or exhibition with colorful paintings on the wall.
A display shelf with various colorful ceramic and glass art sculptures, including a white rabbit figurine, a black panther, a unicorn with a spiral horn, a pastel-colored bunny, and a large white vase with flowers.
A woman with long red hair wearing a colorful pink and orange patterned dress, holding a woven handbag, looking at colorful abstract paintings in an art gallery.
A man smiling and wearing a black hat in an art gallery with colorful paintings and decorative glass bunny sculptures on the wall behind him.

LINKS & PDFs

Artist Info Landing Page

👩🏽‍🎨

If/Then Logic-Heavy Exhibitor Application

📝

Exhibitor Renewal Form

💎

Brand Opportunities Deck

🎪

Collector Profile Blog Post

🖼️

OLDER BRANDING HIGHLIGHTS

A colorful digital advertisement for an art fair, featuring event details such as date, location, and information about attending artists. The design includes palm trees, pastel colors, and QR codes for skipping lines.
People entering and standing outside the Miami Beach Visitor Center, decorated with colorful posters and signage, surrounded by palm trees and greenery.
People lined up outside a colorful storefront with signs for social media platforms like TikTok and LinkedIn, waiting to enter.
City street scene with parked cars in front of a brick building that has large windows and colorful signage in pink and white, promoting an art gallery or exhibition with the words "art," "back in," and "HQ."
A large building with a bright pink electronic billboard on top. The billboard advertises the Superfine Art Fair, mentioning meet 80+ artists this weekend, February 6-9, and other event details.
Stacked brown paper packages on a pink table, with a person handling packing material, and a sign on the wall that says 'Buy it, pack it, take it home' with a smiley face logo, clock graphic, and framed photo of a person eating with a spoon.
The storefront of a gallery or art space with large glass windows and doors, displaying colorful art inside. The glass door has a large white and yellow exclamation mark. The address 459 is visible above the entrance.
Group of four people at an art exhibition, standing in front of a teal wall with text and logos, holding drinks and engaging in conversation.
Person holding a shopping list or brochure with colorful images and text, standing near a window.
A promotional graphic for an art fair called Superfine, featuring a collage of a turtle, an apple, and a butterfly wing. The event highlights include NYC application deadline, exhibit dates, and locations like New York, Mexico City, and Miami.
A colorful, geometric artistic design promoting the Superfine art fair. It features various images, including a dog with a red hat, a fish illustration, an abstract face, and a woman’s arm. The text provides event dates and locations, describing the fair as a place of wonderment and discovery, and includes website and hashtag information.
Open magazine with colorful page promoting Superfine fair and artwork in a landscape setting.
Four men posing in front of a mural with the phrase 'Got art?' and colorful words like 'SUPER FINE' and 'S!' with exclamation marks. One man holds a framed sign with a question mark.
A blank white background with no objects or details.
Empty white square image.
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