Art Director,
Brand Strategist, Visual Storyteller, Copywriter, Partnership Builder, Guy Who’s Not Afraid to Laugh, Cultural Curator, Game Developer, Motion Designer, Big-Picture Thinker, Futurist,
& Creative Strategist
PROJECTS
Click each dropdown menu to view process and more details.
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James has been the visual mind behind Superfine Art Fair since 2015 and has helped grow it to seven U.S. cities and counting with almost no investment. This 90-foot tall digital billboard he designed for their 2024 Times Square show encompasses what the fair is all about: placing artists at the forefront and making fine art accessible for all.
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Amongst his other professional pursuits, James’ own art is his biggest passion. Even for an artist, James understands that branding is everything, and he has elevated his work through a lush, organic feel to his product imagery and storytelling. He also secured the hero image on an Architectural Digest article about the rise of travel-inspired art.
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An avid boxer in his free time, James created this concept campaign for Rumble Boxing, his studio of choice. It combines 3D design, stop-motion animation, his own photography, and lots of color theory research to emphasize the notion that Rumble makes fitness fun.
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Yearning for packaging that matched his love for the board game, James designed and crafted a minimalist, book-shaped box for Clue. Offering a fresh look but honoring the brand’s history, he preserved one element from each of the major versions of the game since its inception, from taglines to character designs to game instructions.
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James created these concept promotional posters for the 65th Annual San Francisco Film Festival. Limiting himself to just one accent color and certain font size rules, these typographic limitations sparked innovative use of composition and organizational hierarchy.
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A personal project James still hopes to bring to fruition one day, CMYK is his brand for a barbershop quartet that highlights how even just four voices can create a full, nuanced sound. This is an After Effects composition of the logo he created with playful animations inspired by musical notation.
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A spec social media advertisement for the alarm clock brand Loftie showcasing James’ motion graphics skillset. Following Loftie’s brand guidelines, messaging, and visual motifs, he highlights one of Loftie’s unique features: falling asleep without your phone.
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Combining Cha Cha Matcha and Pokémon’s brand identities, James created a mock campaign featuring limited time drinks and an interactive viral concept in tandem with Pokémon’s 30th anniversary.
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Fully designed from the ground up, James built the brand and app prototype for Lifeboat, connecting people with like-minded adventure-seekers in their area. Acting as the art director and app designer, James led the team of three to ensure a cohesive vision of the product, from concept sketches to its final Figma prototype.
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A whimsical type specimen poster made of his handmade geometric, modular typeface. The details are all made of individual gleaf letterforms – from the raindrop splashes made of x’s and i’s, to the caterpillar made of n’s and v’s.
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To quote Charles Eames, “The details are not the details. They make the design.”
Aspiring to give more meaning to the text, James restructured the layout and typography of his favorite book, Hard-Boiled Wonderland and the End of the World by Haruki Murakami. Analyzing all basic aspects of the book’s anatomy, from the typeface and flush-left axis to comfortable margins, line length, and rags.
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Currently in its concepting phase, James’ most ambitious project to date is Elsewhere: a video game inspired by his own artwork. Influenced by the style of early 3D console games, James created this teaser concept trailer for what’s to come, animating his photographs through generative prompts.
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Pulling from his decade+ experience supporting artists, James formalized his mentoring into Studio Chamiilleon, a team offering guidance and tangible services to working artists. The brand and website are a recent example of James’ simple yet memorable design.
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James created this spec campaign for Target’s celebration of 20 years of collaborations, featuring their design partnership with Philippe Starck. The campaign closely follows their brand guidelines and personality.
Meet James,
an entertainment industry entrepreneur with experience leading brand evolution and visual storytelling. As co-founder and Art Director of Superfine Art Fair, James has overseen all creative decisions, from digital campaigns to in-event experiences, while driving business growth through strategic marketing and sales, driving over $120K in monthly revenue.
In addition, James is a fine art photographer known for crafting images that resonate emotionally. His blend of creative vision and business acumen makes him uniquely positioned to lead and assist on innovative, brand-forward projects.
Email
hello@jamesmiille.com