Art Director,
Brand Strategist, Visual Storyteller, Copywriter, Partnership Builder, Guy Who’s Not Afraid to Laugh, Cultural Curator, Game Developer, Motion Designer, Big-Picture Thinker, Futurist,
& Creative Strategist
PROJECTS
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James has been the visual mind behind Superfine Art Fair since 2015 and has helped grow it to seven U.S. cities and counting with almost no investment. This 90-foot tall digital billboard he designed for their 2024 Times Square show encompasses what the fair is all about: placing artists at the forefront and making fine art accessible for all.
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Amongst his other professional pursuits, James’ own art is his biggest passion. Even for an artist, James understands that branding is everything, and he has elevated his work through a lush, organic feel to his product imagery and storytelling. He also secured the hero image on an Architectural Digest article about the rise of travel-inspired art.
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Pulling from his decade+ experience supporting artists, James formalized his mentoring into Studio Chamiilleon, a team offering guidance and tangible services to working artists. The brand and website are a recent example of James’ simple yet memorable design.
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A spec social media advertisement for the alarm clock brand Loftie showcasing James’ motion graphics skillset. Following Loftie’s brand guidelines, messaging, and visual motifs, he highlights one of Loftie’s unique features: falling asleep without your phone.
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Yearning for packaging that matched his love for the board game, James designed and crafted a minimalist, book-shaped box for Clue. Offering a fresh look but honoring the brand’s history, he preserved one element from each of the major versions of the game since its inception, from taglines to character designs to game instructions.
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An avid boxer in his free time, James created this concept campaign for Rumble Boxing, his studio of choice. It combines 3D design, stop-motion animation, his own photography, and lots of color theory research to emphasize the notion that Rumble makes fitness fun.
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James created this spec campaign for Target’s celebration of 20 years of collaborations, featuring their design partnership with Philippe Starck. The campaign closely follows their brand guidelines and personality.
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Currently in its concepting phase, James’ most ambitious project to date is Elsewhere: a video game inspired by his own artwork. Influenced by the style of early 3D console games, James created this teaser concept trailer for what’s to come, animating his photographs through generative prompts.
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A personal project James still hopes to bring to fruition one day, CMYK is his brand for a barbershop quartet that highlights how even just four voices can create a full, nuanced sound. This is an After Effects composition of the logo he created with playful animations inspired by musical notation.
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A whimsical type specimen poster made of his handmade geometric, modular typeface. The details are all made of individual gleaf letterforms – from the raindrop splashes made of x’s and i’s, to the caterpillar made of n’s and v’s.
Meet James,
an entertainment industry entrepreneur with experience leading brand evolution and visual storytelling. As co-founder and Art Director of Superfine Art Fair, James has overseen all creative decisions, from digital campaigns to in-event experiences, while driving business growth through strategic marketing and sales, driving over $120K in monthly revenue.
In addition, James is a fine art photographer known for crafting images that resonate emotionally. His blend of creative vision and business acumen makes him uniquely positioned to lead and assist on innovative, brand-forward projects.
Email
hello@jamesmiille.com